PDL had a blast creating the NW Sunburn Company for this year’s Onn/Off Festival in Seattle. The premise of this light-based art festival is that us Americans in this northwestern corner of the world are seriously deprived of sunshine and the psychological nutrients it provides. Especially this time of the year, when the days are short and the clouds are anchored to the landscape like giant wet blankets.
Curators Susan Robb and Sierra Stinson found a 20,000 square foot commercial building in the middle of Capitol Hill and transformed it into a brilliant exhibition space. They blocked out all of the windows and skylights with black tarps so the only light in the building was that emitted from our sculptures, performances and, in PDL’s case, their La Push Sunbathers and Yakima Sun Washs (see below). We dressed in our best pleated kaki pants, donned our neon sunglasses and matching company polo shirts and set about the festival like a tradeshow convention booth. And we sunburned over 300 people, adults and children alike. It was an event not to be missed, and we only apologize for announcing our performance three weeks after it happened. You got to keep your ears close to the ground to catch a PDL event (and joining the Vital 5 mailing list doesn’t hurt either).